Thursday, October 25, 2007

No quiero Taco Bell

During the World Series game, there was a lot of negative reaction regarding Fox's promotion of Taco Bell during the baseball game. You've already read what I moblogged; let's see what others said.

Marking Time:

Does Fox Sports want us to count the pores on the nose of the players, or is there some other reason they do so many extreme closeups? (It’s not a horror movie, guys, it’s a ballgame.)...

Anyone out there actually planning on going to get your free taco at Taco Bell, compliments of a stolen base in the Series, between 2pm and 5pm next Tuesday? (For that matter, has anyone with a full-time job even been to a Taco Bell since you were 22 years old and got those dreaded 9pm munchies?)


The Boston Herald:

Who needs a talking Chihuahua when you have Coco Crisp [stats] and Royce Clayton talking up your taco promotion?

A casual dugout conversation between the Red Sox [team stats] players gave Major League Baseball sponsor Taco Bell [YUM] what amounted to an unpaid advertisement for its “Steal a Base, Steal a Taco” promotion before some 17 million viewers of Game 1 of the World Series on Wednesday.

During the humorous exchange, Crisp explained to Clayton how Taco Bell would give a free taco to everyone in America if any player stole a base during the series.

The conversation was off-the-cuff, according to Red Sox spokesman John Blake.

Clayton was wearing a wireless microphone for the Fox broadcast, and Fox used the sound bite in a “Sounds of the Game” segment.

Taco Bell spokesman Rob Poetsch, who was at the game, said he started hearing from friends immediately after the segment aired during the sixth inning.

“I knew it was big when the text messages and e-mails started coming in right on the spot,” Poetsch said. “This is the kind of thing that you really can’t pay for: getting someone to talk about your promotions. We’re very excited that the players are getting involved and talking it up.”


Dave Winer:

This twit was brought to you by Taco Bell. http://tinyurl.com/2wfs2q

Cathleen Rittereiser:

Why are the Taco Bell people giving us free tacos? Did they finally realize we wouldn't eat them otherwise?

Adam C. Engst:

@oemperor That's not a commercial? Millionaire baseball players think deeply about Taco Bell on a regular basis? ;-)

Bryan Person:

PL7 I am not amused by all the extra Taco Bell talk.

(In retrospect, was Bryan talking about Fox's Taco Bell talk, or the talk of those of us on Twitter?)

Doug Haslam:

PL7 Oh God, Royce Clayton doing Taco Hell ads-- Taco Bell Taco Bell Taco Bell. just light me on fire and be done with it. I blame @pistachio

Actually, I blame Ellsbury. Brendan Loy:

Thanks to Jacoby Ellsbury's stolen base tonight, Taco Bell will be giving away free tacos on my birthday. Heh.

By the way, the Red Sox won, it wasn't a blowout, and, as Brendan puts it,

JACK BAUER IS ON HIS OWN!!!!!

[UPDATE: HOW ABOUT A $4,000 COST FOR THE TWO MINUTE COMMERICAL *AND* THE PAYOUT? MORE HERE.]

[26 OCTOBER - TACO SMELLS.]

[27 OCTOBER - MORE THAN TACOS.]

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