I just thought of a really bad guerilla marketing campaign

Count on the Adult Swim boardsters to put the Vincenzo Riccardi story into perspective.

There were 14,400 hits on Google for this story.

AND NOT ONE OF THEM GAVE THE BRAND OF THE TELEVISION!!!!!!!!!!!

So if you really want to demonstrate a really rugged television, have some guerilla marketers set up the TVs in various public areas in a major city...Boston, perhaps...and then outfit the displays with...no, I won't say it.

vincenzoriccardi

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