Saturday, May 17, 2008

P.R. on TV, you can't do a little 'cause you can't let it be

I was writing a post in the Empoprise-NTN blog about NTN Buzztime's appearance at the National Restaurant Association trade show when I encountered this video (warning: there is nothing wrong with your speakers - the absence of sound is intentional):

It turns out that the video came from MultiVu, a part of PRNewswire that issues multimedia press releases. Here's MultiVu's story:

Today's connected world demands a whole new way of looking at broadcast PR and multimedia news. MultiVu brings together the top talent in Broadcast PR and IR with the global distribution and targeting network of PR Newswire. The result is creative excellence and maximum versatility to help you tell your story more clearly and openly to more audiences.

MultiVu is a full-service source for production, distribution and measurement of: VNRs, ANRs, SMTs, PSAs, Inflight Video, Webcasts and Multimedia News Releases. By adapting your message for multiple audiences on a variety of platforms, our goal is to help you maximize your multimedia ROI.

Here's another example of a MultiVu video:

The purpose of this video was to promote Midler's appearance at Caesars Palace (replacing Celine Dion, who has taken her kayak around the world). The promotional nature of the video explains why the video includes pans of the casino and interviews with luminaries such as Joey Fatone.

Of course, Web 2.0 ultra-purists will claim that this is the same fascist mentality that has been used for eons, in which "content" is pushed to "consumers" who "make purchasing decisions." And that's a fair argument, one that the Seesmic champions and others can justifiably make. But it's better to see someone spouting a quote that someone made up, instead of reading the quote that someone made up.

P.S. of tangential interest. Here are Celine Dion's remaining European tour dates:

May 19, 2008 Palais Omnisports -Bercy Paris, France
May 20, 2008 Palais Omnisports -Bercy Paris, France
May 21, 2008 Palais Omnisports -Bercy Paris, France
May 24, 2008 Palais Omnisports -Bercy Paris, France
May 25, 2008 Palais Omnisports -Bercy Paris, France
May 27, 2008 Palais Omnisports -Bercy Paris, France
May 30, 2008 Croke Park Dublin, Ireland
June 2, 2008 Amsterdam Arena Amsterdam, Netherlands
June 5, 2008 Parken Copenhagen, Denmark
June 7, 2008 AB Stockholm Globe Arena Stockholm, Sweden
June 9, 2008 Hartwall Arena Helsinki, Finland
June 12, 2008 Waldbuhne Berlin, Germany
June 14, 2008 Commerzbank-Arena Frankfurt, Germany
June 16, 2008 Schleyerhalle Stuttgart, Germany
June 18, 2008 Kolnarena Cologne, Germany
June 20, 2008 Color Line Arena Hamburg, Germany
June 22, 2008 Olympiastadium Munich, Germany
June 24, 2008 Hallenstadion Zurich, Switzerland
June 26, 2008 O2 Arena Prague, Czech Republic
June 28, 2008 Blonia Park Krakow, Poland
July 1, 2008 Stadthalle Vienna, Austria
July 3, 2008 Datch Forum Milan, Italy
July 5, 2008 Stade C. Erhmann Nikaia Nice, France
July 7, 2008 Main Square Arras, France
July 9, 2008 Stade de la Praille Geneva, Switzerland
July 11, 2008 Sporting Club Monte-Carlo, Monaco
July 12, 2008 Sporting Club Monte-Carlo, Monaco

Then she takes a month off and starts touring North America until January 2009. And she spent February through April touring Africa, Asia, and Australia. Quite a difference from staying in Las Vegas every night.

Sphere: Related Content
blog comments powered by Disqus