Sunday, March 30, 2008

On customer service, and customer service surveys

Back on March 26, Steven Hodson noted that you don't have to be a small company to deliver superb customer service. Perhaps he also proved that the squeaky wheel gets the grease, though, since he didn't get rapid customer service until he blogged about his problem. Nevertheless, his MyBlogLog access is now working, after completing three simple steps.

On the same day, Jake Kuramoto also praised companies that provide excellent customer service. After observing that customer service is sometimes provided by the head of an organization, Jake noted:

This doesn’t mean that we’re suddenly important. It means that everyone is important, and companies doing business online understand that. These companies understand that responding to any mention of their company, positive or negative, is critical to its success and acceptance.

Heck, when Biz Stone responds to THIS blog, then you know that companies are going all out in connecting with their customers.

Well, mostly. After "John" provided superior service to Steven Hodson, Yahoo! followed up with a customer satisfaction survey with some ridiculous questions.

Or perhaps I'm wrong, and Steven's wrong. After all, Yahoo is a big company, and they're making more money than I am, so they must be doing something right.

Maybe I need a customer satisfaction survey for this blog. So, on a scale of 1 to 10, with 10 being "extremely satisfied" and 1 being "we should see other people," does this blog post demonstrate how I value you as a blog reader?

And once you answer this question, let me know. I'll round up another 57 questions for you. It should only take fifteen minutes of your time.

[mrontemp business] | [mrontemp politics] | [mrontemp technology] | [mrontemp tags]

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Steven Hodson said...



Ontario Emperor said...

Perhaps surveys could be less painful if they just stuck a probe directly into our brain and extracted it within 2.2 seconds.