Thursday, January 17, 2008

My communication to Target

Bearing in mind the admonition that we should contact a company and let them make any necessary statement, I have sent the following message to Target via their contact form:

I wished to clarify a statement that was attributed to Target and which has been widely reported in the blogosphere.

In part, the statement, addressed to Amy Jussel, read:

"Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest."

My question: is this an accurate statement of Target's policy toward bloggers?

Ontario Emperor

P.S. The statement in question has been discussed in my blog and several others. The links in question are listed below.

I should note that Parents for Ethical Marketing also contacted Target, and last I heard they had not received a response. We'll see if I have any better luck.

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Lisa @ Corporate Babysitter said...

Oh, I don't think I'm going to get a response. Since this story (from the offensive image angle, not the dismissing the blogger angle) hit the 10 o'clock news here in Minneapolis, with my face attached -- I don't think they're going to respond.

Paul Schmelzer said...

I talked to a Target spokesperson who said their intention, naturally, wasn't to offend with the billboard, and to say that they're in the process of rethinking their no-blog-communications policy. Details here.