Vaspers may be gone from Twitter (IANT), but he's not forgotten. This is what he says. This is what Vaspers says.
Websites are for customers, not companies. I mean: what your company wants to achieve with a website is nearly irrelevant. The focus should be on what users need and want....
Nobody cares about your company. People care about their problems and desires. If your company and website don't make the solutions and fulfillments front and center, you'll lose tons of business. Caring competitors are just a few clicks away on the web....
Your website should be about specific customer needs, interests, and behaviors. When you look at your website do you see yourself? Then it's an online vanity mirror. But if you look at your website and see solutions to problems, fulfillments of needs, or enhancements of a lifestyle, then you're on the right track.
Posts
Tom Petty's second and third breakdowns
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I just authored a post on my "JEBredCal" blog entitled "Breakouts, go ahead
and give them to me." I doubt that many people will realize why the title
was...
2 years ago
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