Friday, December 21, 2007

Frozen Pea Friday - Chris Brogan's Conversation

From the punalicious post For Those Who Pea on Social Media:

Mainstream media thinks about social media: whether to crush it, whether to join it, whether to just ignore it. Marketers wonder if they should use it as the new way to reach customers. Oh maybe social media is about peas....

Starting Friday, December 21st, the Frozen Pea Fund will be raising money for breast cancer research in Susan’s name. And it’s a message that’s being spread by Robert Scoble, Shel Israel, Jon Swanson, and Connie Reece, to name just a few.

People like Laura Fitton and Kosso have set up a group Twitter feed, and C.C. Chapman set up TwitterPeas. Overall, it’s a huge effort by lots of people to raise awareness of the campaign.

And this is to support a friend lots of us haven’t even met in person. Yet.

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