Monday, August 20, 2007

Salt of the Earth - The Jesuit Recruiting Bacon Mashup

Matthew 5:13 (New International Version)
New International Version (NIV)
Copyright © 1973, 1978, 1984 by International Bible Society

13"You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled by men.

[from Bible Gateway]

Let's start by noting that you can evangelize in virtual worlds:

A recent article of the official journal of the Jesuits focused on the opportunities offered by virtual worlds for evangelization. Jesuit Father Antonio Spadaro said that “The best way to understand (the Second Life phenomenon) is to enter into it, (and) live inside it to recognize its potential and dangers”.

That was how Mauro Cherubini started his post on the topic. Dave Lefkow phrased his comments slightly differently.

The newest entrants to recruit in Second Life may be missionaries from the Catholic Church....

Who is Dave Lefkow? He's the founder of talentspark. He previously advised Washington Mutual. (Remember them?) And he is one of the two guys behind Bacon Salt:

We're Justin and Dave, the two guys behind Bacon Salt™ and this is our improbable bacon-flavored story. Who are we? We’re just two regular guys who love grilling and football on Sunday afternoons, eating until we can’t get off the couch and of course, the taste of great bacon. And it’s our dream to make everything taste like bacon.

Up until several months ago, we worked together in a little technology company. While on a business trip together, we had the chance to sit down for dinner and eventually, the conversation turned to our mutual love of bacon. It was then that Justin told Dave and another coworker named Kara about his idea for Bacon Salt™. Kara, who is a vegetarian, loved the idea. Dave, a card-carrying carnivore and Midwesterner, loved it even more. Even the waiter at the fancy restaurant loved it.

And from that point forward, a partnership was struck to turn this bacon-flavored dream into a reality.

But the religious element enters here, also, since Bacon Salt is kosher:


J&D’s Bacon Salt is proud to be kosher-certified by the following organization:

Square-K Kosher Services
POB 18915
Seattle, WA 98118
Phone: (206) 878-1065
Fax: (908) 370-0467
Rabbi Moshe Londinski

Now you're probably asking how a product with the name of Bacon Salt can be kosher. All you need to do is read the ingredient list. For their Original Bacon Salt (they also have Peppered and Hickory), the first listed ingredients are salt, dehydrated garlic, paprika, dehydrated onion, corn syrup, and bleached enriched flour. No piggies.

Don't know if they have Bacon Salt in Second Life, or if the Jesuits eat it.

P.S. For more commentary on Bacon Salt, see Extreme Mortman, So Good Blog, and Revolution Health.


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FSMOooers said...

haha I've put baconsalt on EVERYTHING ..even just made BaconSalt Rock Candy and made all my coworkers try it.. they were amazed at the bacony goodness.. Coworkers and I are even going to produce a Cooking with Baconsalt series for youtube! What have you put baconsalt on? We want to know!