Monday, February 26, 2007

Respect your shareholders - don't do business in Boston

Just heard about this story.

A clue in a Dr Pepper promotion suggested a coin that might be worth as much as $1 million was buried in the 347-year-old Granary Burying Ground, the final resting place of John Hancock, Paul Revere, Samuel Adams and other historic figures....

British candy and soft drink maker Cadbury Schweppes PLC, which makes Dr Pepper, canceled the Boston portion of the 23-city coin hunt promotion on Thursday, acknowledging it had hidden the coin in the downtown graveyard that is visited by thousands of tourists a year.

And this part of the story may sound familiar.

There hadn't been complaints from any other city.

And, in predictable fashion, Boston will try to make some money off this deal.

Parks officials said the city might seek compensation for the police used to protect the site.

You'll recall that Boston already got $2 million from Turner Broadcasting for the Aqua Teen Hunger Force affair, and tried to get money from Sony after a Copley Plaza promotion went awry.

IMPORTANT NOTICE TO BUSINESSES CONSIDERING DOING BUSINESS IN BOSTON - DON'T. Your shareholders will punish you if you do. Boston will misinterpret your promotions and bill you for the misunderstanding.

Just say no.


Sphere: Related Content