Sunday, February 11, 2007

More on Guerilla Marketing in Wyoming

Credit the Jackson Hole News for this bit.

During [Peter] Berdovsky’s exit from a courthouse, national media video taped the pony-tailed, goateed young man in an open jacket that revealed a prairie-gold T-shirt printed with a replica Wyoming license plate.

“Lander Bar,” it read to millions of viewers....

Employees guess that Berdovsky either visited the bar on a trip with his band, Superfiction, or while taking a course at the National Outdoor Leadership School. Berdovsky said in an e-mail Monday he would talk about the T-shirt once the media hype dies down.

If there's a settlement before March, this could be very soon.


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