I'm waiting for the Fake Rick Warren to Promote the Purse-Driven Life

Frankly I've never heard the guy, but Fake Steve Jobs has gotten a lot of press over the last couple of days. Here's what Scott Karp said yesterday:

I can’t be 100% certain, but I’ll wager that Dan Lyons, AKA Fake Steve Jobs, is staging what, if it does turn out to be fake, one of the most brilliant bits of satire since A Modest Proposal.

Fake Steve has been posting today about receiving an offer from Apple to shut down The Secret Diary of Steve Jobs through a settlement similar to the one that resulted in the shut down of Think Secret. This post was followed by a series claiming that Apple was pissed at him for posting about the discussion in public, and was now threatening to sue him to shut down the blog. He even claims that Apple sent him a list of all his assets, with the implied threat that they would wipe him out....

I’ll admit, he had me going. The guy is a master. Until I read this comment in the most recent open comments post:

"Alright commentards, you all are a huge bunch of idiots, fools, and hypocrites. This is so obviously fake. Don’t you get it??? Jesus people, everything on this blog has been a parody, a satire, a joke. What evidence do you have that this is real? None."

Robert Scoble picks up the story:

This is so obviously a hoax it’s laughable. I bet that not a single blogger bothered calling Apple PR to check this story out. We are such suckers sometimes.

But, just to prove that things can get really convoluted, Zoli Erdos threw this idea out:

It’s just too lengthy … not his style at all. Is there a Fake Fake Steve Jobs now?

But forget about Steve Jobs, Fake Steve Jobs, or Fake Fake Steve Jobs. At least the title of this post is based on something real:

The Purse-Driven Life
It Really Is All About Me
by Anita Renfroe

Want some purse-onality in your life?

Join Anita Renfroe as she takes an estrogen-driven look at a woman's middle: mid-section, mid-life, mid-kids, mid-crazy.

The Purse Driven Life isn't exactly about finding the deeper meaning of life; it's more about shifting your perspective just enough to locate the deep humor and joy waiting to be uncovered in everyday life.

And yes, the entire description of the book did not have a single mention of Jesus Christ. Some Christian baby seal clubbers may say that's consistent with the original.

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