Wednesday, December 5, 2007

Feliz Navi-toss

Perhaps I sometimes have doubts as to whether Focus on the Family is a Christian organization, but this particular video was funny (h/t Pastoral Ponderings):

In truth, even from a secular perspective, it indicates a sloppiness on the part of the marketing organization.

Let's say that you're a large corporation, and for the sake of argument let's say that you produce goods for Christmas, Hanukkah, and Kwaanza. These gifts are targeted for kids, young men, young women, and older adults. Gifts are available for every income bracket.

Now are you going to be sloppy and send the same catalog to everyone? Or are you going to use past purchases and other records available to ensure that you don't send a "holiday" catalog with $5 nativity scenes on the cover to a Kwaanza celebrator with a seven figure income?

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