Saturday, December 22, 2007

Distinguishing Between Coolness and Usefulness

Jon Ray pointed out why jobseekers may avoid a company without a social media presence.

If a graduate turns down a job based on the fact that a company is not utilizing social media, they are not doing it because they think the company is “ugly.” The graduate is doing it because the company is showing that they are either 1) unfamiliar with the new technology available to them or 2) afraid to implement any kind of new strategy. Perhaps there are other reasons, but as an outsider looking in, I would be wary of working in any place that refused to even experiment a little with new media and technology....

I would never want to work for a company that I thought was going to frown on new ideas or innovation....Why would anyone choose to work at a company that was sending a non-verbal message that it was opposed to change or thinking outside of the box?

OK, I'll grant that anyone who uses the phrase "thinking outside of the box" should be shot on sight. But let's show some neutrality on that point for a moment. The fact (which I believe is unfortunate because of the behaviors it causes) is that shareholders expect ever increasing revenues and margins, and companies are not going to be able to provide ever increasing revenues and margins by doing things the same way all the time. A little experimentation never hurt.

[mrontemp business] | [mrontemp politics] | [mrontemp technology] | [mrontemp tags]

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suitedjonray said...

But "thinking outside the box" is such a fun buzz phrase! All I'm trying to say is that a social media campaign can prove to be a very successful asset for any company. With such a low cost to entry in using these tools, why wouldn't a company at least experiment with these new tools a bit? And I'm especially talking about technology companies, which was the sample company used in Nick's original post.

Anyhow, I appreciate your jabbing at me and respect anyone that can bring a grin to their readers face and still practice a bit of neutrality.

Have a lovely holiday season!