When Sports Radio is Not Sports Radio

T.J. Simers and Tracy Simers had a special guest on Roggin and Simers Squared this morning - Don Martin.

No, not the Don Martin who was famous for his artwork in Mad and Cracked magazines - that Don Martin is dead. (Still dead.)

Obviously, the Don Martin that appeared with the Simers family was their boss, the ClearChannel program director for a variety (heh) of Los Angeles radio stations.

T.J., brown-noser that he is, immediately brought up one of Martin's risks that didn't pan out - namely, the Mancow morning show. In talking about Mancow, as well as some of the current radio personalities (including T.J. Simers himself, Tracy Simers, Petros Papadakis, and Matt "Money" Smith), Martin clarified that he didn't see KLAC as a sports station. He saw KLAC as a station that served the 25-54 male demographic, as well as others that are interested in the programming.

If you look at it from that perspective, then the Mancow-Hendrie era is entirely consistent with the current era, though I didn't buy that idea in the past and don't today.

But this is certainly the secular variant of some of the stuff that Reggie McNeal talks about. Don't think in terms of your own club.

[27 SEPTEMBER 2007 - OF COURSE, DON MARTIN SUBSEQUENTLY MADE A CHANGE WHEN DAN PATRICK BECAME AVAILABLE. ALL GOOD THINGS MUST COME TO AN END.]

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